Man Bags and Handbags
Port Washington, NY, February 3, 2015 – Double-digit sales development among bags donned by men, especially recreation gear bags and bags, held the $11.5 billion U.S. accessory bag marketplace steady through the one year closing December 2014. This occurred despite sales decreases in the biggest category, women’s bags, based on international information organization, The NPD Group.
In 2014, 5 per cent a lot fewer handbags were sold to be used by females compared to the last 12-month period, noteworthy for a category that represents 65 % of women’s case sales, and 49 % of all of the bags sold in the U.S. While they are much smaller sections for the marketplace, backpacks, duffel bags, and messenger bags attained appeal among females this current year. Unisex bags that interest both women and men tend to be among the top growth categories, especially in the athletic and outdoor niche channels*.
“Fashion and purpose must bond to attract today’s always on-the-go customer, ” said Marshal Cohen, main business analyst, The NPD Group, Inc. “Male or feminine, ındividuals are carrying a lot of things around using them, and need a bag that seems great whilst satisfying their particular multifunctional requirements.”
Bags donned by men accounted for $2.3 billion in sales in 2014, almost one-quarter of total business results. Last year’s double-digit product and dollar sales increases clearly result in the men’s segment the one to view in 2015. Men are purchasing much more bags than previously, and wearing bags of all kinds.
“The bag industry has actually a way to still capture and keep the interest of male and female consumers alike by emphasizing styles that satisfy their lifestyles in both type and purpose, ” added Cohen. “This is particularly crucial given that gas prices are the best they are in 10 years, and ındividuals are on the go more.”
Origin: The NPD Group, Inc. / Consumer Tracking Service, one year ending December 2014
*Source: The NPD Group, Inc. / Retail Tracking Service, 12 months closing November 2014
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